EU remote
Associate Director, Marketing East Region
About this role
What you will do Strategic & Operational Marketing Develop and implement regional marketing strategies and brand plans aligned with global/EMEA direction. Lead the development and execution of product strategies, including lifecycle management and new product launches. Ensure effective localization and execution of promotional campaigns across markets. Drive market analysis, insights generation, and performance tracking to optimize business decisions.
Oversee preparation of reports, forecasts, and marketing analytics. Stakeholder & External Engagement Build and maintain strong relationships with Key Opinion Leaders (KOLs) and external stakeholders. Represent Santen at industry events, symposia, and conferences. Ensure high-quality scientific and promotional engagement with healthcare professionals. Leadership & People Management Lead, coach and develop a regional marketing team Ensure clarity of roles, objectives, and performance expectations across the team.
Drive talent development, succession planning, and capability building. Conduct regular coaching, feedback, and performance management activities. Foster a collaborative, accountable, and high-performance culture across markets. Cross-functional & Regional Coordination Collaborate closely with Sales, Medical, Market Access, and other functions to ensure integrated execution. Ensure alignment across countries within the East Region and sharing of best practices.
Drive consistency in branding, messaging, and compliance standards. Compliance & Governance Ensure all marketing activities comply with internal policies, local regulations, and industry codes. Ensure timely reporting of safety information in line with pharmacovigilance requirements. What you will bring to the role 8–10+ years of experience in pharmaceutical marketing, including Rx (prescription) product marketing on a regional or multi-country scope.
Proven leadership experience managing and developing teams. Strong track record in product launches and brand management. Experience in ophthalmology (preferred). Experience working in Central/Eastern Europe markets (desired) Fluent in English and local language Strong strategic marketing and brand management expertise. Ready to make a difference? Apply today and help us shape the future of eye health. What we offer: Competitive Salary: A market‑aligned base salary starting from Kč 1979315 – Kč 2721558 depending on experience and location.