UK remote
Associate Director, Implementational Planning
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3820 – Associate Director, Implementational Planning - UK Role Summary and Impact The Media Solutions Account Director reports directly to the EMEA Regional Lead and serves as a pivotal figure in our London hub. You will drive EMEA campaign planning and strategy, ensuring seamless execution across the region.
A critical component of this role involves leading local market strategies, with a dedicated focus on driving performance and innovation in Spain and Italy. While based in London, you will maintain a strong collaborative link with our Delhi hub to ensure execution excellence aligns with strategic intent. Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts.
As a leader on this account, you will drive the media execution that powers this diverse global ecosystem. Success in this role involves providing campaign leadership from a strategic and tactical standpoint across channels, owning best practice, and ensuring the highest standard of campaigns are delivered on time. Some of the things we’d like you to do: Strategic Leadership & Stakeholder Management Collaborate with the EMEA Media Solutions leadership to align on regional strategy and operational standards.
Lead the development and oversight of local campaign strategies for key markets, specifically customising approaches for Spain and Italy to ensure local resonance. Act as the strategic bridge between the London office and the Delhi execution hub, providing clear direction to ensure output matches client expectations. Gain a strategic understanding of the client’s business and KPIs, proactively spotting industry trends and product opportunities to enhance activity within the EMEA region.