UK remote
Associate Director, Implementation Planning, UK
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 771 - Associate Director Implementational Planning - UK Role Summary and Impact As an Implementational Planning Associate Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes.
You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS (objective, audience, strategy, Implementation & scoring) framework within WPP Open. Responsibilities include cross-channel optimisation, media testing, leveraging WPP Open Intelligence for data, and coordinating PCA insights for future strategies. Reporting Structure: Reports to Implementational Planning Business Director.
Key Responsibilities Line Management: Provide direct line management, mentorship, and development for junior team members. Client Delivery & Management: Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships. Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals.