Art Director

About this role

Our client, a fast-scaling international marketing company, is a major player in the iGaming industry, with a dedicated focus on expanding operations across Asia. From deep market research and business strategy to performance-driven digital campaigns and bold creatives, the team manages the entire marketing lifecycle to help clients stay ahead in one of the world’s most competitive industries. Perfect for those who aim to: Translate business briefs and marketing strategies into clear, compelling creative visual concepts; Generate ideas and scripts for all video formats (TVCs, social Reels, digital promos, how-to videos) independently or in collaboration with a copywriter; Create sketches, moodboards, and storyboards (using timecodes and AI-generated visuals) to pitch ideas and brief design team/production teams/directors; Provide direction on video dynamics: transitions, frame composition, shot detailing, and overall movement; Develop ideas for non-standard promo campaigns across various channels (BTL, PR, Social Media, POS, branded zones, merchandise) independently or in collaboration with a copywriter; Collaborate closely with the independent design team: translate creative concepts into actionable briefs, guide the visual execution, and provide art direction to ensure top-tier quality before final delivery; Collaborate with internal design teams and external visual partners (freelancers, production studios, illustrators, AI specialists) on asset creation—handling briefings, providing creative feedback, supporting the final review and approval workflow; Present and defend creative visions to leadership and stakeholders, effectively managing feedback.

Experience you’ll need to bring: 5+ years of experience in related visual creative roles (Art Director, Visual Lead); Excellent portfolio showcasing campaigns in Casino / Slots / Betting or Mobile GameDev; Solid understanding of the Betting/Gambling industry, marketing creatives, and visual adaptation for different GEOs; Hands-on proficiency with Generative AI tools for visual and video generation (Midjourney, Cap Cut, Recraft Ai, Google Flow, Higgsfield, etc.); Familiarity with the complete TVC production cycle (ideation, pre-production, shooting, post-production, QA); Strong understanding of motion design principles and visual dynamics for digital ads; Basic understanding of UI/UX principles for gaming interfaces and conversion landing pages; Experience working with task management and workflow systems (Jira, Asana, etc.); Understanding of ad platform compliance, format specs, and legal content limitations across jurisdictions (Instagram, YouTube, etc.) will be a plus; Understanding of project management processes will be a plus; Experience working with cross-cultural, distributed teams will be a plus; Fluent English (both written and spoken).