UK remote
Art Director
About this role
About us At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes — across every market, channel and language — without sacrificing legal, IT or brand control.
Your mission Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding. You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs.
You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it. Reporting and partnerships Reports to Juliette Suvitha, Head of AI Creative & Enablement. Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management. Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.
Feeds back to Product on tools, workflows and user experience based on hands-on use. Key responsibilities Creative production Design and deliver: creative assets across formats — advertising, digital and print — using GenAI tools. Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity. Support flagship projects: contribute to creative production on projects that demonstrate Pencil’s product capabilities.
Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables. Quality and client-facing work Brief and review: brief the Creative team and review their daily output. Own quality control: provide daily quality checks on client decks and feedback. Present with confidence: present to clients on AI creative workflows. Collaboration and process Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.