Area Development Manager - Mobile Applications

About this role

To develop sales, profitability and market share for Mobile Applications within the assigned geographical area/allocated customers by identifying opportunities, acquiring new business and expanding strategic customer relationships. The role provides high-quality commercial and technical coordination across the Mobile Applications portfolio, including hydraulics, electronic controls, automation, electrification and digital solutions, while ensuring responsive, cost-effective customer support.

Main Objectives and Responsibilities Strategy, market and performance Maintain expert knowledge of mobile hydraulics, electronic controls, electrification, automation, telematics and digital services. Monitor customers, competitors, legislation, sustainability requirements and trends across key mobile machinery sectors within the assigned area; share actionable market intelligence. Analyse territory performance, customer needs, installed base and market potential to prioritise target sectors, accounts and opportunities.

Business planning and growth Develop and execute an area business plan aligned with the UK and Ireland Mobile Applications sales strategy, delivering agreed order intake, revenue, profitability and market-share targets. Create acquisition plans and account development strategies for target OEMs, distributors, systems integrators and strategic partners. Maintain accurate forecasts, opportunity pipelines and account plans, and coordinate internal resources to progress customer projects efficiently.

Customer and stakeholder management Build trusted relationships with decision-makers, engineering teams and procurement stakeholders throughout the assigned area. Coordinate sales, application engineering, product management, service, operations and manufacturing resources to deliver agreed customer outcomes. Represent customer and market requirements internally and maintain effective relationships with regional units, plants, suppliers and professional bodies.

Sales and commercial execution Deliver disciplined customer coverage across the assigned area, including prospecting, visit planning, opportunity management and timely, high-quality CRM reporting. Develop senior relationships with key customers and partners and conduct commercial negotiations within delegated authority, governance and margin requirements. Manage RFQs and projects from opportunity identification through quotation, development and series production, coordinating competitive technical and commercial solutions.