AI Product Director

About this role

Who We Are MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. About WPP MAP is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Role Summary You'll decide which agentic systems are worth building to transform how millions of customers experience brands every day: from a beverage giant's marketing campaign to a global retailer's in-store assistant or an iconic carmaker's ownership journey. You own product direction, investment, and commercial performance across a portfolio of AI Accelerators that we bring to our clients. You'll decide where to invest in reusable AI Accelerators, ensure AI Consultants can scale them across clients, and line manage a team of AI Product Managers delivering the work .

The hard, interesting part of this job is that we're an agency first: sold client work will sometimes have to win over product ambition, and your job is to find the pragmatic path anyway — pulling a reusable pattern, a piece of IP, or a genuine lesson out of bespoke work rather than treating it as a dead end. What will your day look like? Deliver AI Solutions to Clients: Lead AI Product Manager team to successfully deliver state-of-the-art agentic solutions in collaboration with AI Solution Consultants, AI Engineers, and AI Architects.

Set Strategic Vision & Portfolio Strategy: Define the AI product vision across domains and make data-driven investment decisions, including building business cases to fund AI Accelerators based on effort/value, unit economics, and margins. Drive Commercial Performance: Maintain commercial accountability (revenue, cost, margin), prioritization, and investment calls across the AI Accelerator portfolio. Build Reusable Scalable Assets: Lead the creation of reusable AI product assets that allow teams to scale selling existing solutions across clients rather than building from scratch every time.