EU remote
AI Growth Marketing Lead
About this role
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy . Our platform has empowered 750,000+ people across 750+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe's Best Social Impact Startup and featured in The New York Times , Forbes , and TIME magazine, we're on track to reach 2.5 million active participants .
Most teams talk about AI-powered growth. We're hiring someone to ship it. As our AI Growth Marketing Lead, you'll own our qualified pipeline number and build the experimentation engine that finds the growth levers we haven't cracked yet — using automations, agents, and AI enrichment to run more tests, faster, than a team our size normally could. If you love shipping, learning fast, and using AI to scale what works (not to spam), you'll feel at home here.
Requirements What you’ll own Growth experimentation You are our growth marketing vertical, you own the qualified pipeline KPI, and you decide proactively what we test to meet targets and scale demand gen exponentially. AI leverage We're revisiting our funnel and nurturing system to make real use of automations , agents , and AI enrichment and personalization. You lead that work and turn it into growth workflows that are faster and better than what a bigger team could do by hand.
Campaigns and channel management Thought-leadership content distribution , GovTech partnerships , ABM, SEO and AI search visibility, paid ads (through our agency). Test them properly, find the right mix, and execute it to high standards . Website ops as a growth surface CRO, A/B tests, technical SEO, the demo request flow. You edit pages yourself rather than filing tickets, and you let conversion data decide what gets built next.
Measurement Leadership trusts and Sales actually uses your reporting. Refreshed automatically, not rebuilt by hand every Monday. What we expect from you You are a growth marketeer , generalist by personality. Curious across the whole funnel. You build with AI : n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents. We'll ask to see what you've made. You've shipped growth experiments end-to-end : hypothesis, build, launch, readout, decision.