UK remote
Account Manager, Programmatic
About this role
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3208 - Account Manager, Programmatic - UK Role Summary and Impact Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You’ll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team. Some of the things we’d like you to do Campaign Management Build effective media plans to organise campaign actions and goals Deliver in depth analysis during and post campaign to understand performance beyond top line metrics Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
Collaborate with other departments to get the most out of campaigns Have a deep knowledge of the industry and always consider how this can be brought to the day to day Working with external partners (e.g. publishers) for planning, buying and optimising media buys Client Management Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.