1025 - 340RAN | Sr. Marketing Operations Specialist

About this role

Sr. Marketing Operations Specialist Remote – LATAM | Full-Time | Mon - Fri, EST Hours Salary up to $3,000 per month TalentCross is hiring on behalf of a US-based client for a remote Sr. Marketing Operations Specialist to join a fast-moving digital team that supports law firm clients across the U.S. This role is ideal for LATAM-based professionals with strong marketing tech experience and a passion for data-driven strategy.

About the Client: A US-based digital agency focused on helping businesses grow through SEO, content strategy, and technical optimization. About the Role You’ll play a key role in supporting demand generation efforts by managing and optimizing the marketing technology stack. You’ll ensure seamless data flow between systems, accurate campaign tracking, and reporting—empowering the marketing team to operate with precision and impact.

Responsibilities Manage & Optimize MarTech Platforms: In conjunction with the sales enablement teams, oversee the daily operation, integration, and optimization of marketing technology platforms, including HubSpot, Clay, Google Analytics, Google Tag Manager, social media platforms, and more. Campaign Tracking & Implementation: Set up, monitor, and troubleshoot campaign tracking to ensure accurate attribution, lead capture, and performance measurement.

Data Flow & Integration: Ensure seamless data fl ow between marketing platforms and CRM systems, maintaining data integrity and supporting lead management processes. Reporting & Analytics: Develop and maintain dashboards and reports to track campaign effectiveness, marketing KPIs, and operational effi ciency. Process Improvement: Identify and implement process improvements that streamline marketing operations and enhance team productivity.

Cross-Functional Collaboration: Partner with marketing, sales, and analytics teams to align technology use with business goals and campaign needs. Compliance & Best Practices: Stay current on data privacy regulations and marketing technology Role Requirements 3-5+ years in marketing operations, marketing automation, or related fi eld, preferably in an agency or B2B environment. Advanced experience with HubSpot, Google Analytics, and Google Tag Manager is required.